Keyword Research - Website Tools

 

 

How do you go about selecting the right keywords?  Well, there are many techniques and methods of selecting the correct ones for your campaign or article.


One need to choose those keywords that are frequently searched for and which is in high demand, but which hasn't been used by many other websites and competitors.  You are looking for low competition and  there are a number of keyword research tools that can help you find the perfect keywords.


Let us look at the various keyword research tools...


Apart from the Wordtracker which was already discussed in another article, we have some more equally important research tools like the Google AdWords Keyword Tool, SEO Keyword Tool and Guidebeam.

 

Even the Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,


  • Sorting the results of your desired keyword search by popularity, performance history within the AdWords system, cost, as well as predicted ad position. 
  • Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
  • Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword research to include those pages that are linked to or from the original URL page.
  • More keyword results are generated based on regularly updated usage statistics from their database. This helps you to get new keywords or phrases and ideas.
  • Search Volume Trends:  This is a very handy function, as you can track the history of certain keywords and their individual trends for certain months of the year.

I am a very big fan of Google Adwords Keyword tool and use it very often, not only can you easily track performance, but it is a very user-friendly tool.


Guidebeam http://www.guidebeam.com/  is an interesting resource, too. You can type a phrase afterwhich, it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.


These software tools are very useful for researching what people are looking for and searching for on the web and gives you a good idea of how to optimize your own web pages, according to these keywords, so that more people would find your web site.